picto-innovation

Innovation

Turnkey innovative solutions

picto-animation

Leading creativity sessions: creating new concepts together.

picto-formulation

Theoretical formulation: finding the right balance between ingredients that are innovative, effective, justifiable and evocative for consumers.

picto-sourcing

Sourcing ingredients or ready-to-use products: choosing the best ingredients or finished products on the market. Discover our WeSource tool.

picto-recommandation

Advice on packaging / galenic forms / manufacturers: choosing a packaging type and galenic form that are both innovative and consistent with the product formula.

picto-animation

Managing product development: drawing up formulation technical specifications and packaging brief, coordinating the contract manufacturer and packaging manufacturer.

picto-accompagnement

Standards and norms assistance: ensuring new products meet current regulations (mandatory information, health claims) in association with our partner Pharmanager Development.

Marketing & sales strategies

K90A2915

Marketing strategies

  • Benchmarking, analysing the context and competition.
  • Establishing a brand strategy and creating a brand image.
  • Defining the positioning (corporate, range or product) and the product marketing mix: pricing, packaging, advertising and distribution strategies.
  • Designing a visual identity: logo, graphic charter etc.
  • Writing nutritional commitment charters. 
K90A2934

Sales strategies

  • Developing new business models involving nutrition.
  • BtoB sales strategy: optimising sales tools and presentations, identifying distributors and support during business meetings.