Turnkey innovative solutions
Leading creativity sessions: creating new concepts together.
Theoretical formulation: finding the right balance between ingredients that are innovative, effective, justifiable and evocative for consumers.
Advice on packaging / galenic forms / manufacturers: choosing a packaging type and galenic form that are both innovative and consistent with the product formula.
Managing product development: drawing up formulation technical specifications and packaging brief, coordinating the contract manufacturer and packaging manufacturer.
Standards and norms assistance: ensuring new products meet current regulations (mandatory information, health claims) in association with our partner Pharmanager Development.
Marketing & sales strategies
- Benchmarking, analysing the context and competition.
- Establishing a brand strategy and creating a brand image.
- Defining the positioning (corporate, range or product) and the product marketing mix: pricing, packaging, advertising and distribution strategies.
- Designing a visual identity: logo, graphic charter etc.
- Writing nutritional commitment charters.
- Developing new business models involving nutrition.
- BtoB sales strategy: optimising sales tools and presentations, identifying distributors and support during business meetings.