Blog Nutrikeo Consulting
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Nutrikeo Consulting   Our Job

Our Know-how

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    Strategy and marketing

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    Innovation and forecasting

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    Communication and awareness

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    Training and promotion

* The market knowledge makes easier the choice of strategic direction. Nutrikeo backs you in the definition of relevant and differentiating positioning.

STRATEGY
  • Market and competition analysis
  • Feasibility study of a product launch and of a business plan
  • Marketing strategies alternative to allegations
    • Diagnosis tool to help the choice of product attributes evocating the claim OptiClaim®

BRANDING
  • Brands creation
    • Database of more than 200 nutraceutical brands NutriBrand®
  • Brands development, construction of brands portfolio

AUDIT
  • Nutritional audit of internal series of products or competitive products
  • Strategic audit for business development processes or for venture capital

DISTRIBUTION
  • Distribution strategy
  • Targeting wider channels
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Thanks to its watch systems, Nutrikeo gives you the keys to understand and follow the complexe universe of nutrition to turn it into an innovation lever.


NEW PRODUCTS DEVELOPMENT

  • Advice for new products and claims
  • Management of new products developing projects
  • Orchestration of brainstorming and creativity sessions

INTELLIGENCE WATCH
  • Ingredients/products intelligence and decryption of future trends
  • Research of innovative ingredients
  • Advice for formulation and galenic
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From strategic advice to the operational deployment of the communication plan, let’s make the difference communicating on nutrition and become a public health actor.


FOR HEALTHCARE PROFESSIONALS
  • Recommendation of press plans and professional meetings
  • Organization of conferences and recommandation of experts
  • Set up of medical visits networks
  • Conception-writing-creation of communication tools

FOR GENERAL PUBLIC
  • Writing of nutrition and healthcare programs
    • Awareness events to nutrition and health
    • Conception-writing-creation of communication tools
  • Conception-writing-creation of packaging (on-pack nutritional speech…)
  • Set up of consumers service
    • Call center with nutritionists- dieticians NutriCall®
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Nutrikeo helps you to train your teams and consumers to nutrition and food balance issues.

CUSTOMIZED TRAINING
  • To nutrition and dietetics
  • To nutritional marketing :
    • Nutritional communication, labeling...
  • To strategy and innovation in nutrition :
    • Dietary supplements market
    • Innovation trends for healthy food…

PROMOTION
  • Awareness sessions to nutrition and health at work
  • Scientific comity coordination
  • Accompaniment for congress and medical trade shows:
    • Team training
    • Presence of a nutritionist engineer at your stand
    • Edition of question-answer sheets for doctors

  • In-shops events or other special events
  • Follow-up of web and community management impacts in nutrition
Nutrikeo Consulting is a consulting agency in nutrition and health, specialized in marketing, innovation strategy, communication and training in nutrition and health. Nutrikeo is the only agency to have an expertise in the three key sectors of nutrition: nutraceuticals (functional food, cosmetics food), dietary supplements (nutrition supplements, nutraceuticals, cosmeticals, clinical nutrition, ADDFMS), active functional ingredients. Our multidisciplinary team with complementary profiles and skills offers unseen services to our clients from food industry, from pharmaceutical industry (pharmaceutical laboratories) an from food ingredients universe.

Nutrikeo is obtaining the agreement of CIR (research tax credit) and is approved to be professional training organism (agreement n°73330812733)